UAE’s Soft Power on the Rise: Ranked 10th Globally in 2024 Index

UAE Hits Another Milestone; New Report Shows 10th spot in Global Soft Power Index. The Global Soft Power Index, an annual ranking from London-based Brand Finance, assesses countries for their uses of soft power—the power to influence other countries and people through attraction and persuasion, not coercion. At the Global Soft Power Index, which brought together prominent policymakers, corporate executives, and international influencers, the 2025 Global Soft Power Index was unveiled.

It is a widely respected global ranking that assesses the influence of countries in several key dimensions, including economy, diplomacy, innovation, and social stability, for 193 nations and is based on a survey of 173,000 professionals in business, policymaking, and civil society, published by Brand Finance.

What is the Global Soft Power Index?

The Global Soft Power Index provides a detailed ranking of a country’s soft power based on several criteria, including, but not limited to, cultural and media influence, governance, international relations, education, and enterprise. This index is prepared annually by Brand Finance, the world's leading brand valuation consultancy, based on surveys conducted across multiple industries and countries.

The Global Soft Power Index 2025 put the UAE at the 10th spot globally. It was a massive annual increment (62%+) for The UAE's nation, Brand, which improved from $ trillion during 2025 to 1.223 trillion dollars.

UAE’s Performances in Core Domains of Soft Power

They ranked 4th 'Future Growth Potential', 4th 'Generous', 7th 'A strong and stable economy', 8th 'Influence', 9th 'International Relations', 9th 'Influential in diplomatic circles', 9th 'Advanced technology and innovation', 10th Investment in Space Exploration, and 10th 'Affairs I follow closely'.

The United Arab Emirates has secured its place among the world’s most powerful nations, ranking 10th in the world in the 2025 Global Soft Power Index, released today in London. The index, which evaluated 193 countries and surveyed insights from 173,000 respondents, also ranked the UAE 8th in "Influence" and 9th in “Influential in diplomatic circles," aligned with its growing leadership and footprint in global affairs.

1. Global Engagement and Robust Diplomatic Relations

It was also ranked 9th in International Relations, reflecting its reliable partner role in promoting peace, stability, and economic collaboration. The United Arab Emirates' expanding diplomatic network and its active mediation initiatives are further proof of its dedication to a safe, stable, and prosperous world.

2. Business-Friendly Policies and Economic Growth

When it comes to economic strength and stability, the UAE ranked 7th globally, indicating that it can withstand and continue growing during global economic shifts. Through diversifying its economy and decreasing dependence on oil, the nation has solidified its presence in technology, renewable energy, financial services, and tourism. Adding to the UAE's status as a global trade powerhouse, non-oil foreign trade exceeded AED 2.8 trillion in 2024.

India was also ranked 4th in the Future Growth Potential globally, demonstrating its drive towards innovation and digital transformation and growth in fast-expanding sectors like green energy, artificial intelligence, and advanced industries. With this kind of perspective, the UAE will continue to lead the world in economic advancement.

In Ease of Doing Business, the UAE comes 2nd in the world due to its policies that are friendly for the investor, digital infrastructure, and the economy that evolves. The response has introduced key reforms such as changes to foreign ownership laws and the establishment of economic free zones that have made it a magnet for global investors and entrepreneurs.” In just 2024, 200,000 new businesses were registered in the Emirates, marking it as one of the top business destinations in the world.

3. Innovation and Technological Improvement

In Technology and Innovation, the UAE ranked 9th globally, emerging as a leader in digital transformation, AI, and smart infrastructure. The UAE is a pioneer in artificial intelligence, space exploration, and smart city efforts.

With the Hope Probe, a successful Emirates Mars Mission, and the establishment of the world-class National Artificial Intelligence Strategy, National Robotics Strategy, and the investment in frontier technologies, the UAE is leading an innovative economy. Not just that, but these advancements also improve the country’s image and enable international collaborations.

4. Cultural Diplomacy and Excellence in Tourism

In “Affairs I Follow Closely," the UAE scored 10th globally, which reflects its capacity to engage and attract the attention of the world. Whether it be through targeted outreach around the globe to highlight strategic messaging, high-level convening through signature events, or a robust presence in international media, the world can certainly find reason for inspiration or influence from the country.

The UAE has deftly used its cultural variables to enhance its global attractiveness. Dubai, Abu Dhabi, and Sharjah have emerged as the leading cultural scenes, drawing international events like Art Dubai, the Dubai International Film Festival, and the Abu Dhabi Cultural Summit.

5. Sustainability and Green Initiatives

The UAE’s long-term vision is anchored around sustainability. Its endeavours to address climate change are evident through initiatives such as Masdar City, clean energy projects, and the Net Zero 2050 strategy. Fostering the COP28 Climate Conference makes it a reflection and affirmation of its global action for sustainability, environment, and consciousness. Already twigging for high-flying ambitions, it sits 10th globally in Space Exploration.

From the significant investments in Mars and lunar missions to the advancement of satellite technology and the promotion of space science education, the United Arab Emirates has emerged as a prominent player in the global space industry and research landscape.

6. Humanitarian Aid and International Support

One of the most common things that gets lost in translation is the impact of the UAE's global influence, which ranks 8th in the world on influence. The country has established its position on the global stage through international partners, humanitarian initiatives, and leadership roles in major forums.

Throughout history, the UAE has been a pioneer in humanitarian assistance, sending aid to places affected by conflicts, disasters or developing nations. Many other like-minded organizations, including the UAE Red Crescent and Dubai Cares, have played a significant role in providing relief to the global community, resulting in an expansion of the country’s soft power influence across borders.

Effects of UAE’s Position in the Global Soft Power Index

1. Enhanced International Reputation

It builds up the trust and integrity of a nation or an economy, which becomes an appealing environment to businesses, investors, and expatriates.

2. Increased Foreign Investments

Being higher up in the Global Soft Power Index means better confidence from investors.

3. Enhanced Tourism Growth

With its commitment to sustainable tourism and world-class events, visitors from around the globe can only be expected to keep flowing into the UAE.

4. Future Opportunities in Global Leadership

The UAE can reposition itself as a future leader when it comes to international peacekeeping, climate action, and economic development, using its membership in organizations like the UN, the WTO, and the IMF to its best advantage.

Closing In!

The UAE’s 10th ranking spot in the Global Soft Power Index is a recognition of its strategic vision, diplomatic efforts, and cultural influence. Through ongoing efforts toward innovation, trade, sustainability, and global engagement, the UAE must not only prepare for its future but also build the future of the world.

Based on the nation's inventiveness, leadership, and resilience, the soft power rankings will keep rising. The UAE stands as a model for the world in economic diversification, environmentalism, and cultural diplomacy as it continues to build for its future.

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